Elizabeth Margulis's Transported and Imagination (O1)
Transported, by the music-cognition researcher Elizabeth Margulis, is about a common but rarely examined experience: the way a piece of music can send your mind drifting into images, memories, and invented scenes, a private film that plays while you listen. She defines the musical daydream simply. In an interview on Ozarks at Large she describes it as "Anytime you're listening to music and lapse into a series of mental images, recollections or thoughts that take you elsewhere." How readily your mind runs off into that inner world of image and reverie is, in the Big Five, one facet.
The mind's drift into image and reverie is the Imagination facet
That facet is Imagination (O1), under Openness, how rich and active your inner life is and how easily your mind slips into fantasy, memory, and imagined scenes. A high scorer has a mind that wanders readily into vivid inner worlds; a low scorer stays anchored in the here and now. Margulis's musical daydreams are O1 caught in the act, the spontaneous reverie a listener falls into without trying. What makes her book more than a curiosity is that it treats this drifting not as inattention but as a creative act, the mind spinning its own story alongside the music.
It is worth separating this from the aesthetic pull of Artistic Interests (O2), the love of music as beauty. Margulis is not asking whether the music sounds good; she is asking where your mind goes while it plays. That elsewhere, the invented scene or surfacing memory, is O1's territory, the generative inner life rather than the appreciation of art. Two people can love the same song and have entirely different films running behind their eyes, and the vividness of that film is Imagination.
For a reader placing themselves, your O1 is a fair read on how easily your mind drifts into image and story and how vivid that inner world is. High on it and Transported will name something you do constantly, the private daydreams a song sets loose. Low on it and the book is a window into a kind of listening that fills some people's minds with pictures. Where you sit on Imagination tells you how readily you slip into worlds of your own making, and we take the facet apart in Imagination (O1).
Read the book: Transported: The Everyday Magic of Musical Daydreams by Elizabeth Margulis.
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Research Citations
Margulis, E. H. (2026). Transported: The everyday magic of musical daydreams. W. W. Norton.
Taruffi, L., Pehrs, C., Skouras, S., & Koelsch, S. (2017). Effects of sad and happy music on mind-wandering and the default mode network. Scientific Reports, 7, 14396.
Johnson, J. A. (2014). Measuring thirty facets of the Five Factor Model with a 120-item public domain inventory: Development of the IPIP-NEO-120. Journal of Research in Personality, 51, 78-89.
Costa, P. T., & McCrae, R. R. (1992). Revised NEO Personality Inventory (NEO-PI-R) professional manual. Psychological Assessment Resources.